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The Story of Out of Town

The Story of Out of Town

Hello! We are excited to get into the world of blogging, here's a little about us to get started.

Well, here it goes... my first blog! I can't believe I'm actually doing this, writing has never been my strong suit. So, maybe you can give me some slack to start?


For those of you who don't know, here's a little about Out of Town. It all started as a small thought in my head... "someday I would love to have my own store", "wouldn't that be such a fun 'job?", "I'm not sure I could actually ever do it", you get the idea. I ended up going to school at the University of Minnesota for Retail Merchandising. I worked in retail throughout college and interned in NYC at the Victoria's Secret headquarters. That was such an amazing experience and I learned a lot in the 4 years of my college life. Never did I dream that it would work out to open a store right out of college, but a friend of mine said to me "if that's what you want, why wait?" And there I was 2 months after I graduated: entering purchase orders in the basement of my mom's house.


Out of Town was originally born to bring city fashion and brands that used to require a trip "out of town" to rural North Dakota. We've come a long way since then and the concept of Out of Town has grown too. I had NO idea what I was doing to start, but for whatever reason people still shopped and I'm thankful for that! We finally have a clear vision of what it is that we do and what our passions are. I've always believed in investing in classic pieces that will be staples in your closet for years to come. I splurged on my first pair of Frye boots during college (what a gut wrench that was, I was sick to my stomach!). But, I still have those boots and wear them to this day. And my first pair of premium denim? I about had a heart attack when I walked out of the store, but you know what? Those jeans are still in my closet as well. We've been through it all together, LOL. Anyways, the point is that investing in great pieces like shoes, denim, and jackets is something you will never regret. Those items can elevate any look and will last you years. But, I too realize that sometimes you just want a fun, easy, trendy top to wear on the weekend. This is what Out of Town is all about. Invest in your classics, and save on the trends. We try to carry a variety of price points and items that fit this concept. That is why you will see denim in our store for anywhere from $150-$250 next to a fun, floral top for $38.


At Out of Town we also strongly believe in building relationships with our customers. We always want you to feel welcome and open to asking questions...we are here to help! I personally love when customers come in with a piece of clothing from their closet and want us to help them pair things with it. It's so much fun and so rewarding when they leave excited about a whole outfit when they were discouraged about a piece to start with.


So, enough about my/our story, we want to hear from you! Drop a comment and tell us if you've shopped with us and what it is you love about Out of Town?! Or, if you hate it, I suppose you can tell us that too...;)


Thanks for reading, we're just getting started!


Brooke Leno

Founder & CEO of Out of Town



  1. Char Syverson Char Syverson

    I shop Out of Town because I can get good customer service and lots of good variety in styles and prices.

  2. Kodi Schank Kodi Schank

    I love to shop @ Out Of Town. I like that the store has something for everyone in my family. I used to shop online for various brands/fashions and now I know I can go to Out of Town and they will have what I'm looking for whether it is a dressy outfit or comfy lounge wear.

  3. Sheridan Halvorson Sheridan Halvorson

    I moved to Dickinson about a year and a half ago and fell in love with this store.
    Having come from a bigger city with many more places to shop, I was slightly disappointed about the idea of always traveling east or west for a decent shopping trip - as much as we all love online shopping, there's nothing quite like seeing something beautiful in a store and leaving with a bag!
    Out of Town gives me an amazing shopping experience EVERY time.
    Way to go on the expansions and always bringing amazing products!! ❤️❤️

  4. Megan Jundt Megan Jundt

    I absolutely love Out of Town! I love the awesome variety of great, quality items and the customer service can’t be beat! Even better that it’s locally owned!

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